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British Heart Foundation- updated 30.12.06

     
   
     
  You may have been seeing these posters, on buses, all over London & on the internet. This advert was put together by a collaboration of myself & Bill Turpin. The subject was life cast. A Plasteline pulled out of the alginate. The belt around the chest was then sculpted by Bill, then re-moulded & cast in silicon. Then a Photoshop fit with the model. Resulting in quite a visual & pleasing effect, pinpointing the campaign by the British Heart Foundation as to how a heart attack can really feel.  
     
     
     

 

 

 

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